PLAYBOOK | An intro to the Web 3
Reading time: 2 minutes
Status quo and future opportunities for rights-holders and brands
In the last 12 months, everyone in the tech industry has been excited about the amazing possibilities of Web 3. From Big Tech, where Facebook has repositioned itself as Meta and Microsoft is envisioning an enterprise metaverse, to investment firms led by Silicon Valley founders and tech influencers, everyone has hyped the possibilities of the third Web era. With a new usability and the components of Web 3 based on blockchain protocols and with NFTs as the engine of the hypetrain, decentralised apps and metaverses open up completely new possibilities for brands and rights holders in sport.
Published on September 30th, 2022
In this article:
In this PLAYBOOK, Malte Otremba, Vice President Global Growth at SPORTFIVE, breaks down Web 3 and hosts a conversation with fellow panelists Saorabh Sharma, Director Global Business Development at SPORTFIVE, Matthias Jahn, Senior Director Business Innovations & Digital Ads Services at SPORTFIVE, and Markus Basedow, Senior Director Global Esports at SPORTFIVE. They discuss the hype of Web 3, its entry points in a business context and – with the help of concrete cases – what impact Web 3 has on aspects of art and collectibles, gaming, finance and technology.
Why you should care: Topics that make Web 3 and its components relevant for brands, IP- and rights-holders
Versions of the web over time: differences and characteristics from Web 1.0
Blockchain, (N)FTs, metaverses and dApps – the essential components of Web 3
What owning an NFT entails, what are essential elements for success and how sports business can use them to its advantage
How business opportunities are created in the Metaverse via NFTs
GLOBAL BUSINESS DEVELOPMENT
BUSINESS INNOVATIONS & DIGITAL ADS SERVICES