David Rothenhaeuser leads the global brand narrative and strategic communications at SPORTFIVE, serving as the creative visionary behind the SPORTFIVE brand and its in-house magazine, BEYOND THE MATCH. With a passion for storytelling and a deep understanding of the sports marketing landscape, he shapes SPORTFIVE’s positioning as a global thought leader and premier sports marketing agency.

Driven by a strong belief in demand generation through educational, thought-provoking content, David champions marketing and communications as integral to SPORTFIVE’s data-driven sales strategy. As an author, he offers distinctive insights drawn from his daily work, providing a sharp lens on the evolving world of sports marketing, sponsorship, and the power of brand storytelling to forge meaningful connections beyond the match.

As Vice President of Marketing & Communications, David leads initiatives that elevate SPORTFIVE’s global presence while delivering value to partners through insight-rich narratives. With over a decade of experience in brand building, content strategy, and marketing, he operates at the intersection of sport, business, and culture - consistently driving visibility, relevance, and impact.