Published on September 2nd, 2022
Location: France
Würth Modif, new official partner of Stade de Reims!
SPORTFIVE, an international sports marketing agency, is proud to announce the new partnership between Stade de Reims and Würth MODYF, a subsidiary of the Würth Group, world leader in fastening products.
LOSC and its partner SPORTFIVE are delighted with the partnership agreement concluded with TEDDY SMITH. The famous brand specializing in the manufacture and distribution of jeans – which is now an official partner of LOSC – will appear on the back of the Dogues jersey in Ligue 1 Uber Eats, for the next three seasons.
Two iconic and timeless brands :
Created by Philippe Bouloux in 1989, TEDDY SMITH is a mixed, multigenerational brand that is appreciated by all. Like the passion for LOSC, the TEDDY SMITH heritage has been passed on from father to son and mother to daughter for three decades now through collections imagined and designed in France by demanding stylists with a keen eye for detail. "Renewing itself every season" is the credo of this brand, which is close to LOSC values, a club renowned for its ability to reinvent itself constantly through a constant quest for performance and development. TEDDY SMITH and LOSC are two iconic, timeless institutions that are always looking for something new.
A logo specially declined for the LOSC :
TEDDY SMITH has joined the ranks of LOSC's official partners and has the privilege of appearing on the back of the club's jersey, under the number. The brand made famous by its mythical faded jeans has signed a major partnership with LOSC for the next three seasons. It will also have high visibility in the Decathlon Arena at Pierre Mauroy Stadium and in the Domaine de Luchin, on the Club's official signage (LED, 3D carpets, fixed signage and interviews, etc.), as well as on the various LOSC communication media.
"LOSC is delighted to count TEDDY SMITH among its official partners and looks forward to writing the next pages of its history with them."
Olivier LÉTANG, President of LOSC
Olivier LÉTANG, President of LOSC, adds: "We welcome this partnership with great enthusiasm. TEDDY SMITH is a major player in French football, present and visible for many years within several clubs. LOSC is delighted to count them among its official partners and looks forward to writing the next pages of its history with them.”
Philippe BOULOUX, Founding Chairman of the eponymous Philippe Bouloux group and the Teddy Smith brand, said: "I am enthusiastic and proud to join LOSC as a sponsor. It is a great honour for us to support this institution and the Dogues who, for so many years, have contributed to the influence of the region and its development. The world of entrepreneurship and high-level sport are united by the values of fair play, excellence and performance; this is why this collaboration has real meaning for Teddy Smith.”
We are very pleased with this new partnership between LOSC and TEDDY SMITH. These are two emblematic French brands with shared values and goals. The agency is proud to be able to support TEDDY SMITH in its sports sponsorship strategy and is delighted to see the brand on the back of Lille's jersey for the next 3 seasons.
Laurent Moretti, Managing Director France of SPORTFIVE
ABOUT LOSC LILLE :
A stronghold of French football in the 1940s and 1950s, LOSC has shown constant sporting and structural progress since the early 2000s. With the inauguration in 2007 of the Domaine de Luchin, one of the most modern and efficient sports and administrative centres in Europe, LOSC has acquired solid foundations to build an ambitious modern history. A regular participant in European competitions (8 qualifications in the UEFA Champions League, 8 in the UEFA Europa League since 2001), LOSC has given itself an international experience and image. In addition to its remarkable sporting achievements, LOSC has also taken an essential step in its development by acquiring an ultra-modern 50,000-seat indoor stadium, the Stade Pierre Mauroy, in 2012. French champions for the fourth time in its history, in 2021, the northern club reached the 8th finals of the UEFA Champions League during the 2021-2022 season. Led by Olivier Létang, its Chairman and CEO, the Lille club continues to progress season after season, driven by an ambitious sporting and economic growth project based on high sporting performance, training and social and societal commitment.
ABOUT SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have.
SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
-
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
-
About WÜRTH MODYF FRANCE
Founded in 2001, Würth MODYF France is a subsidiary of the Würth Group, world leader in the sale of assembly and fastening materials.
With more than 20 years of experience, the company has distinguished itself as a specialist in workwear and safety footwear. The success of Würth MODYF France is due to its wide range of products, with more than 4000 product references, accessible online on MODYF.FR, which meet the expectations of both professionals and private individuals.
A Marking department mastering the techniques of embroidery and printing, as well as a Key Accounts department advise customers in the development of their image strategy through ranges of personalised clothing. Finally, all products are also available from the 2800 Würth France sales representatives and in more than 190 Würth PROXI Shops, each with its own Würth MODYF corner.
The collections are created and designed by stylists and a dedicated R&D department. The company's success also stems from the rapid availability of products ordered online: any order placed before 3pm is prepared and dispatched the same day.
Würth MODYF's slogan "LET’S CREATE YOUR SUCCESS" supports its passionate, creative and innovative customers in the development of their masterpieces.
Würth MODYF dresses professionals and private individuals from head to toe and guarantees comfort, technicality and quality throughout its collections and seasons.
-
About STADE DE REIMS
Created in 1931, Stade de Reims is a name that counts on the French football scene. Its eloquent record of achievements (six times French champion, two times French Cup winner and two times Champions League finalist in particular) and a new approach to football, based on combined play, have established its credentials. The first club with an international dimension in the history of French football, Stade de Reims has lived through the ages and is now looking to the future with ambition, both for men and women.
Press contacts
-
Erwann Bertrand
Communications Officer
erwann.bertrand@sportfive.com
Other press releases
