Perimeter Advertising: Build your brand in the Premier League

Businesses looking to build their brands through contemporary advertising often face an uphill battle, as customers are often unengaged and inpatient, leading to customers only paying attention to one thing: the skip button.

Perimeter advertising provides brands with a platform which can seamlessly integrate key brand messages alongside an entertaining and engaging spectacle.

Premier League advertising is unavoidable.

Be inside an environment where your customers truly care

Source: Nielsen Sports

69 %

of people perceive perimeter advertisers as official sponsors

37 %

of fans are more aware of our advertisers than non-fans

42 %

of those aware of perimeter advertising purchased products or services from our advertisers

What is Perimeter Advertising?

In the rapidly challenging battle for consumer attention, few forms of advertising manage to provide brands with such a unique and integrated platform as perimeter advertising in sport.

Enabling brands to promote to sports fans when they are at their most engaged, perimeter advertising has been prominent in sport since the 1900s.

With sporting events often capturing enormous amounts of consumer attention and viewership, the most successful forms of sports marketing take place within or alongside the sporting event itself.

Perimeter advertising does just this. It typically runs along the outskirts, or the perimeter, of the sports field or playing surface.